Sunday, October 18, 2009

RZST Clothing, the clothing, the life-style.

RZST was formed in 2001 with its core philosophy stemming from the “Can you Resist” graffiti campaign started right after the tragic events of September 11th 2001. The campaign was started by Bobby Holland, a painter, tattoo artist, graffiti head and musician. Shadow Becker a veteran clothing designer with roots in urban and fashion, partnered with long time friend Holland to launch RZST as a clothing collection in 2002.

The two debuted the new line at Pool tradeshow in 2002 where the mainly knit collection garnered much success with nature, religion and politics being the main focus of the first collection. Trademarked images created by RZST were the Gangster Bunnies, Squirrels and Deers with AKs and Guardian Angels packing 50 Caliber machine guns. Slogans like Embrace Change, Open Your Eyez and Can You RZST were all staples of the newly launched RZST collection. "These were the subject matters people were talking about around the water cooler, but everyone was too afraid to bring these ideas and concepts into the fashion industry. We set out to push the envelope, to inspire thought, to provoke awareness, and clothing was going to be our medium! People were taking a chance on us, being cutting edge and new a brand, but we produced, shipped, and resold extremely well!" says Shadow. Today, the brand continues to expand and along the way they're helping to show people that caring for the world is very fashionable!

It's probably really hard for consumers these days to see that RZST seems to be the original thought provoking clothing line, especially with the amount of new and old clothing lines claiming the same thing. “People just need to wear what feels authentic and our clothing will leave you feeling empowered, competent and stylish!” says Holland.

RZST Clothing is also supported by a wide range of talented people who consider us like minded friends, such as: The Wu-Tang Clan, Felix Da House Cat, Avenged Sevenfold, Slash, Sean Paul, DJ AM, Izza Kizza, Lennox Lewis and Ultimate Fighters like Forrest Griffin, Chuck Liddell, Mike Whitehead, Vitor Belfort, Renato Babalu Sobral just to name a few.

People of all walks of life appreciate what RZST stands for and the amazing fashion they create.

As for us at RZST Racing, we support our big brother, because with this we have that art and creativity in all of our clothes, and even our cars.

Check it out







No comments:

Post a Comment